Survey research for customer experience, airports, and members
Bracey Associates Research Group is a full-service market research firm for customer satisfaction studies, airport passenger insights, member surveys, tourism research, hospitality studies, events, and sports.
About us
Bracey Associates Research Group is a full-service marketing research firm and survey research firm. We conduct customer satisfaction surveys, airport passenger surveys, member satisfaction studies, focus groups, and custom research to help organizations better understand their customers and audiences, improving customer experience, brand performance, and strategic decision-making. Our team brings decades of experience across travel, tourism, hospitality, sports, events, and associations. We’ve conducted research in multiple languages, reaching over one million participants through studies tailored to each client’s needs.
Market research programs built for better decisions
We design online surveys, intercept surveys, focus groups, executive interviews, and custom studies that help organizations improve customer experience, loyalty, brand performance, and strategic decision-making.
Qualitative
Focus groups that uncover what surveys cannot
Conversations reveal what numbers alone cannot. Our facilitators guide discussions that dig deeper, finding the motivations and emotions behind the data.
Tailored
Custom research built for your challenges
No two markets are the same. We build research solutions that fit your specific questions, whether you operate in travel, tourism, hospitality, or sports.
- Travel and tourism research
- Hospitality and guest experience
- Sports and fan engagement
Decades of research, millions of voices, countless insights
We've built our reputation on delivering research that matters. These numbers reflect the scale of our work and the trust our clients place in us.
1M+
Participants surveyed
Real people providing real data across industries
100s
Organizations served
Clients across travel, hospitality, sports, and beyond
Unlocking customer insights for smarter decisions
Customer experience and satisfaction research
We conduct customer satisfaction surveys, voice of customer research, and focus groups to understand expectations, pain points, loyalty, and the service moments that shape customer experience.
Member, passenger, and visitor research
Our studies help associations, airports, destinations, hospitality brands, sports organizations, and event teams understand member value, passenger insights, visitor behavior, and audience needs.
Custom market research solutions
With experience across hundreds of projects and over a million participants surveyed, we explore branding, pricing, loyalty, wayfinding, segmentation, concept testing, and user experience.
Services
Research services for customer, airport, and member decisions
Surveys, focus groups, and custom market research for airports, travel, tourism, hospitality, sports, events, trade associations, professional societies, and membership organizations.
Customer Experience & Satisfaction Research
Customer satisfaction surveys, voice of customer research, loyalty studies, and key driver analysis for the moments that shape brand, product, and service experiences.
Airport Passenger Research
Airport passenger surveys and travel audience research that uncover passenger needs, satisfaction, behavior, and opportunities to improve the journey.
Membership/Association Research
Member satisfaction surveys and association research for trade associations, professional societies, and membership organizations focused on retention, value, and strategy.
Surveys
Survey research that reaches the right audiences with precision
We design questionnaires that ask the right questions and field them with audiences that matter: customers, passengers, members, guests, visitors, attendees, and niche travel audiences. Your data comes back clean, analyzed, and ready to drive decisions.
Design
Smart survey design
Questionnaires are built around the decisions you need to make, not around generic templates.
Reach
Audience access at scale
Fieldwork can reach verified passengers, guests, members, visitors, and niche travel audiences.
Quality
Clean, decision-ready data
Validation and review steps keep results complete, consistent, and ready for analysis.
Reporting
Readable executive outputs
Findings are translated into clear reports that teams can use with leadership and operators.
Research specialties
We apply these approaches across engagements, standalone or bundled, depending on what you need to learn.
- Customer experience & satisfaction research
- Voice of customer research
- Airport passenger surveys
- Membership/association research
- Member satisfaction surveys
- Branding & naming studies
- Loyalty & key driver analysis
- Concept testing & innovation research
- Focus groups & executive interviews
- Event & sponsorship research
- Tourism & destination research
- Mystery shopping & home-use tests
- Demographic profiling & market segmentation
Questions
We answer the questions that matter most to our clients about research and insights.
What industries do you serve?
Travel, tourism, hospitality, sports, events, associations, professional societies, and membership organizations are core strengths, but we've worked across nearly every sector. Our experience spans markets large and small, domestic and international.
Do you conduct customer satisfaction surveys?
Yes. We design and field customer satisfaction surveys, customer experience research, voice of customer studies, loyalty research, and key driver analysis to help organizations understand what matters most to the people they serve.
Do you provide member satisfaction and association research?
Yes. We conduct member satisfaction surveys and association research for trade associations, professional societies, and membership organizations that need insight into retention, value, benefits, communications, and strategy.
Do you conduct airport passenger surveys and travel research?
Yes. We support airport passenger surveys, passenger insights, tourism research, destination research, hospitality studies, event research, and related travel audience research.
How long does research take?
Timelines depend on your scope and complexity. A focused survey might take weeks. A comprehensive custom study could take months. We'll give you honest estimates before we start.
Can you handle urgent projects?
Yes. We've managed tight deadlines without cutting corners on quality. Speed matters, but so does getting it right. We'll tell you what's possible.
What makes your data reliable?
Rigorous methodology, careful sampling, and decades of refinement. We clean our data, validate our findings, and stand behind our work. Your decisions deserve better than guesses.
Elevate your strategy
Gain the insights you need to improve operations, enhance customer experience, and drive smart, strategic decisions.
Let’s talk about how our research expertise can help you reach your goals.
Contact usWe look forward to hearing from you.